+1 253-225-9951

4810 Point Fosdick Dr. NW #71 Gig Harbor, WA 98335, USA

About us

Dirks & Associates is an expert consultancy advising the convenience store industry on food service with more than 30 years of experience. 

Message from-dean

My roots are in food service, I have worked with Marriott Propriety Concepts, Taco Bell, Subway, Arby’s, A&W, Godfather’s Pizza, Dominoes Pizza, Winchell’s Donuts, Starbucks, and Seattle’s Best Coffee. Working with these QSR leaders has given me the opportunity to develop a hybrid of best practices and analytical tools to effectively manage convenience store food services.

I am fortunate to have worked for Hank Armour (former NACS Chairman and current CEO of NACS) as West Star’s Vice President of Operations for 8 years.

In addition, I worked for Richard Oneslager (2008 Chairman of NACS) as Balmar’s V.P. of Category Manager for 2 years. Both of these experiences exposed me to best practices in convenience store operations, merchandising, category management and cutting edge convenience store technology.

Serving on NACS food service committees, participating in advisory committees and speaking on food service has networked me with the best food service people in this industry. I utilize this extensive list of industry contacts to maximize results.

We help consulting

For New Food Service

It is always hard to start the business but with experienced consulting, we make it easier to put idea into operating business.

Existing Food Service

Find extra sources of income within.

Branded Food Service

Help take more market share for existing branded food service.

Technology Upgrade

Technology is changing and if we don't change we will be left behind.

“This was one of my most important principles: Never have a mandatory sell. This rule gets violated all the time; it just drives me nuts: ‘Buy now!’ You never give an order to a customer.”

-Joe Coulombe, Founder, Trader Joe's Tweet


Dirks and Associates LLC, 810 Point Fosdick Dr. NW #71, Gig Harbor, WA 98335, USA, 253-225-9951,

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